User Research An unquestionable foundation of knowledge for every project. User research and empathy maps provide a solid base to build on. Communication An open channel with users and amongst team members is crucial to the success of any project. Lean UX A cure for many user experience problems. Lean UX works with Agile or Kanban methodologies. Usability Testing Continually testing our work is essential. Often, usability tests deliver insights into user behaviour we could never have imagined. UI Designs & Visuals “You eat with your eyes first.” As visual beings we love simplicity and hate overwhelming surroundings. Experiment Running experiments e.g. A/B tests are allows us to evaluate the effectiveness of different solutions or improvements.